On Sunday, October 12th, 2014 Pegula Sports and Entertainment President and CEO Kim Pegula announced the launch of PSE's One Buffalo campaign. The campaign serves as a representation of teamwork, and a deeper connection between Buffalo sports teams, fans and the community.

"One Buffalo provides a link between Bills fans, Sabres fans, and the city of Buffalo," said Kim Pegula. "We are all moving in the same direction: One Team; One Goal; One Community; One Family; One Buffalo. It is our goal to continue to contribute to the resurgence of Western New York, and we are very optimistic about the future. We are proud to be able to play a role in our city's redevelopment at a time when our community has never been closer together."

One Buffalo

The campaign was introduced to Bills fans during their first home game under new ownership on Sunday October 12th versus the New England Patriots. Fans received One Buffalo T-shirts on their way into Ralph Wilson Stadium. In addition, a celebratory welcome ceremony took place prior to the game that included a One Buffalo video showcasing the rich history, and future of the Bills and our region. The campaign extended its reach on Monday, October 13th at First Niagara Center, as Sabres fans receive One Buffalo T-shirts prior to their game against the Ducks.

Another major part of the campaign is the launch of the new website www.OneBuffalo.com. This interactive site showcases user-generated content to capture the latest conversations about the Buffalo community from around the web, including news and discussions about the Buffalo Bills and Buffalo Sabres.

"This is another great opportunity for families and friends in our region to come together as one," added Kim Pegula. "OneBuffalo.com is an outstanding way to showcase conversations about our region, and for our families and friends to play an active role in the voice of our great city."